Bloomberg Businessweek. Magazine Subscriptions
Gloria Freeman, founder and CEO of Olu’s Home, was named Minnesota’s Small Businessperson of the Year. The subscription strategy changed in the 1970s when the magazine began soliciting readers outside of the business world. We aim to serve business readers, whether they make ball bearings, diapers, software, movies, campaign ads or credit default swaps. In the 1970s, the magazine began adding bylines to its articles, giving its editors and reporters name recognition with readers. In terms of the design, we’ve taken another risk by liberally illustrating just about every page of the magazine ourselves in a flat pastel-colored vector style. Josh wrote quite the detailed essay to get the job here when he was applying – what the magazine was, what we should be doing, and what the magazine should be. I took on the magazine’s redesign very much on the back of that. The great …
