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Online Marketing Digital marketing or also called Data-Driven Marketing is the general term for the promotion and selling of products and services using digital technologies, which is transacted through the internet. The term digital marketing actually began in the 1990s, but sometime in the 1980s, this idea was already taking root from the automobile advertisement strategy designed by the SoftAd Group, which is now known as ChannelNet, in which they gave floppy disks containing a multimedia promotion of different car models with free test drives in exchange of the reply cards sent over by interested people. As the process further developed, digital marketing has also become known as online marketing, internet marketing, or web marketing, depending on the digital capability being used. Depending on which country is utilizing digital marketing, the terms vary according to country, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing. In the 2000s, further development of digital marketing by using different technologies had made companies take note and utilized digital marketing for promoting their products. Many designed digital platforms were being incorporated into marketing strategies and people are starting to use these digital devices browsing over the various products and services instead of physically commuting to these companies’ stores. The fast progress of digital marketing has become so proliferate and so advanced due to the development of various digital techniques, like search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games. Digital marketing makes it possible for brand companies to promote their customer service strategies, such that they can put up a customer service 24/7 online, using social media, so customers can make online communication and feel that they are valued and supported. Brand companies value a lot on customers feedback as this provide a gauge to improve on their products and, at the same time, the online conversations result, too, as an indirect promotion of other products as more people read over the feedback. Through social media, such as Face Book, YouTube, Forums, Email, etc, exchange of information and communication can be realized allowing for immediate solution to product issues and with that promotion of products and services can be reached around the world to as many people for as long as they use social media. it has been proven that social media has helped boost quality customer services and relations between existing customers and new customers, as well as increasing brand awareness.
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Another advantage of digital marketing is the lowering cost of the products as other entailing factors in the manufacturing, such as external service, advertising, processing, interface design, and control, are relatively affected in the accosting process.
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Because digital marketing is dependent on the internet, this can be considered as a major setback for promotion since some areas are not still internet-connected or that some areas have poor internet connection. Factoring in on the advantages and disadvantages of digital marketing can push for more creative promotional strategies.