KNOWING MORE ABOUT CROWDFUNDING. Crowdfunding can be defined as a platform which people use to raise money in large numbers which help them finance their businesses. The internet is one of the platforms that is used by people to raise money. There are so many other platforms that can be used in crowdfunding as long as people understand each other. In the recent years crowdfunding has become a trend in the business world. A research conducted in the US indicates that the crowdfunding has helped businessmen collect more that 600 million dollars all over the world. This is a clear indication that crowdfunding is here to stay because it represents a major funding for businesses. It is also a source of funding for the non- profit who are seeking contributions and for artists who are seeking recognition for the creative efforts they have. There are so many crowdfunding platforms that are used such as Kickstar, Indiegogo, and LandingClub. In crowdfunding platforms donations are sought and the members get a special compensation for their efforts. The sites have unique terms but the general concept in all the platforms is the same. Crowdfunding is also used in correcting loans and royalty financing. Taking an example of a platform like Lending clubs where the members are given a chance to invest directly and borrow money from each other. They are able to do this because the presence of businessmen is eliminated in between the banking transactions. The idea behind such a platform is to bring business owners and investors together. LendingClub also aims at selling the company shares or the ownership stakes in the company on crowdfunding websites. This is a worthy platform because it provides startup or early stage companies an opportunity to launch their products and services without exposing the entrepreneur loan officers who are offering them with the loan. Once a crowdfunding campaign is successful, it offers businesses with the financial support they need and it also creates a base for customers who feel it is their duty to patronize the business for they have a steak to be successful. There are so many advantages associated with crowdfunding for it has helped a lot of people start their own businesses. If a crowdfunding platform is not well arranged it can be a waste of resources. Despite the advantages of crowd funding it also have its own disadvantages. Involve family members, friends, and well wishers who will be willing to share your business passion with you in your crowdfunding campaign if you want to be successful. Family members, friends and well wishers will help you continue with your campaign as they encourage other members to join your platform.