How Businessweek Is Reinventing The Magazine Cover

If you purchase the auto-renewing offer, your subscription will renew at the end of the current term. In addition, BusinessWeek had an advantage by publishing every week, giving it the ability to write about business events in a more timely fashion. One of the biggest indicators of its interest in the economy was a thermometer that appeared on the cover of the magazine for decades, from the 1930s to 1961, that gauged the temperature of the American economy. Every year since 1963, the Small Business Administration has highlighted the impact of entrepreneurs and small business owners, through National Small Business Week.business week magazine

She will play a key role in BBW’s transformation and also take on a broader digital role as the magazine becomes a true multi-platform product. Bloomberg Businessweek (BBW) has regularly landed exclusive interviews with global business and political leaders, as well as delivering investigative pieces that changed the course of companies and global business. It was a magazine built for a different time, and in its time it soared, just the right magazine for corporate America at that time, its voice and sounding board. The magazine will continue to be a weekly print publication, rechristened Bloomberg BusinessWeek. Read Bloomberg Businessweek+ weekly for all the content of the print edition of the magazine along with exclusive content and interactive features that enrich the reading experience. Note: Without the correct email address you will not have access to your issues.business week magazine

Each subsequent episode dives into how we helped individual businesses and specific challenges, and I’ll be chronicling those lessons from each individual episode in a series of blog posts here at Minnesota Business. Since Bloomberg acquired Businessweek in 2009, you have made the magazine into one of the smartest brands in global media. Five Orange County companies are listed among the nation’s 100 best small companies, according to an annual ranking by Businessweek magazine. Our content needs to become more targeted on business and finance, more global and more digital, with daily offerings of news, insights and analysis that help readers understand and compete in the world.

Bloomberg Businessweek delivers the business information you need: surprising and timely perspectives on the most important issues of today and unique stories you won’t find anywhere else. The magazine has to be accessible and helpful to all kinds of very smart readers, no matter what their business expertise. Tom Group, whose headquarter is in Hong Kong, is the biggest media group (including publishing and online business) in great China. Where BusinessWeek succeeded while other business publications failed was in its ability to give a broad, but comprehensive overview of issues and trends affecting industry and the economy. Since Bloomberg bought the magazine in December 2009, however, it has expanded and invigorated both the editorial product and its marketing support.business week magazine

Working with Deluxe’s small-business marketing experts and Herjavec, I helped assess Wabash businesses, determine their marketing and business needs, and find the best ways to help them show up in their local, and regional, markets. But I can confidently say we’ve never done an issue that looks like this before, and you won’t find another magazine out there that looks like it, so I’m excited for people to have a look. It was not sold on newsstands, but instead the magazine solicited subscriptions from corporate management.