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Why SEO Agencies Need To Use Ranking APIs The the main aim of having a website is to market our products to new clients who are only possible by having a website that is highly ranked among other similar websites for it to have more clients clicking it. The companies may opt to employ an expert to optimize their sites, or they may seek the services of an SEO agency to ensure their sites are ranked up in the rankings of similar sites. The agencies need to use the modern tools to fight competition from other related companies as they need to have the ability to track and also report their clients to Google ranking since the clients keywords are used to develop an optimized website. There are several ways that one can use to determine the rank of a website with the simple way being the manual search of the website on the search engine and scrolling to find the position of the site. The manual search may be tedious especially of a website is ranked very low. When one has access to the tracking API, they can insert the ranking data using their applications and websites to come up with key performance indicators the customers need. SEO agencies rely on data they extract from the APIs to determine the efficiency of their marketing strategies. Companies that own website also need SEO data as it is valuable in determining the performance of their website and brand in comparison with those of competing companies. In general, any website owner are interested in comparing their sites with the common sites by viewing their ranking in the different search engines commonly used.
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An API is developed by a third party where a person can enter a certain parameter using an application or website, and the API will provide the data. In finding out the rank of a website one needs to use the keywords on the website where they feed the keyword into API and the API provides the rank of the site. There are APIs which are particularly useful to SEO agencies working to improve the rank of the companies.
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The first type of an API that one can use to track the rank of a particular website is the Rank tracking API which provides the up-to-date ranking of a specific keyword from a given location. When one wants to know the top results for a search on any search engine for a particular site they can use the SERP APIs. Keyword data API is an easier way of getting statistics about a certain keyword. Competitor API is also useful when one wants to determine relevant data about a competitor’s website such as the traffic volumes and traffic sources as well as time spent by their site’s visitors. Any SEO agency which wants to improve their productivity hence need to use APIs.