The value of SEO goes beyond increased visibility and searchability. Below, you’ll find four of the many reasons why SEO is crucial for business growth.
1. The Main Source of Site Traffic Is Usually Organic
Not only does organic search traffic play an essential role in buyer funnels, but it also has a major impact on the performance of a business site.
Marketers are well aware that Google dominates the search market, with a much larger audience that competitors such as Bing, Yahoo, DuckDuckGo, Yandex, Baidu, and other major search engines.
While every search engine can boost the visibility of a brand, it’s important to remember that 75% of the search market belongs to Google. It’s the leader by a wide margin, which is why all sites should follow Google guidelines. Of course, the final 25% of the market that other engines control is valuable as well.
Google isn’t just the most visited site in the United States; it’s also the world’s most visited site. On top of that, it’s the world’s largest email provider, with over a billion users. The search engine that comes in second is YouTube, which is also owned by Google. It’s clear that, when people have internet access, they’ll regularly be heading to Google to get information. Leapfrog internet marketing.
When Google and other search engines are boosting your brand’s visibility, you’ll always benefit. It’s crucial to make sure your site and SEO strategies meet high standards of quality.
2. Good SEO Practices Can Increase Credibility and Trust
Search engines like Google want to deliver the best possible search results to users, which is why they rank authority sites higher than sites that have not established authority.
Beyond that, people view Google as an authority, and if your site ranks highly, people will perceive you as trustworthy. There are many ways to build authority on Google, such as:
- High-quality backlinks.
- High user engagement.
- On-page optimization.
- Machine-learning signals.
While digital optimization will always benefit your site, focusing on building authority is one of the best things you can do. Of course, becoming trustworthy and credibility isn’t something that you can do in an instant. Instead, you’ll need to work to earn your authority over time.
You’ll need to put in effort in order to build your brand into an authority, but you’ll also need to offer users a quality product or service.
Good SEO practices can benefit your site in many ways. Focusing on SEO can leave you with a better-looking, faster-loading site that prioritizes the user experience.
Google’s algorithms work to gauge whether a user’s experience was positive or negative. Favorable user experiences play a critical role in the success of a website. Customers are well aware of what they’re looking for. When they can’t find what they want, they often become frustrated. This can have a negative impact on performance.
An excellent example of this is how Google has worked to become a place for answers. In many cases, users can find the information that they are looking for directly on search engine results pages. This means that users won’t necessarily have to click any links in order to find the information they’re looking for.
The goal is to allow users to find what they need efficiently and effectively, with fewer clicks. With quality SEO, user experience will be improved, and that can benefit brands greatly. Focusing on SEO won’t just improve SEO; it will also lead to happier users.