Unfortunately, off-page SEO is less effective than on-page SEO. The reason for this is that off-page SEO is harder to measure and thus comes with a lower quality. However, off-page SEO is also where you get the quality backlinks needed to rank well in the search engines.
The Bad And The Good Of On-Page SEO
On-page SEO is very easy to measure and it can be done by looking at the title tags, meta tags, page rank, and inserted keywords within the content itself. Off-page SEO is basically getting the same quantity of backlinks with similar anchor text attached to it. For example, if you have a site about Dog Training and it has a thousand links to various sites with the anchor text of “Dog Training”, then it is going to be pretty hard to rank for a high level keyword like “Dog Training”.
The main advice on off-page …